Hear from everyone who makes your mission possible

Listen4Good helps organizations gather feedback from the people who matter most to their work. Each audience can give you valuable insights to strengthen your organization.

Most organizations start by surveying the people they serve directly, then expand to other key stakeholders over time. The right starting point depends on your organization’s goals and context. Your volunteers, staff, partners, and the broader public all have perspectives that can sharpen your programs, strengthen your culture, and deepen trust.

The following templates are now available to Online+ participants:

Audience	Who they are	What you learn	Best For	Example Questions
Client Survey	People who directly receive your services or participate in your programs	How well your programs meet client needs, including what’s working in your programming and areas for improvement	Direct service programs	“Overall, how well has this organization met your needs?”, “What could this organization do better?”
Volunteer Feedback Survey	People who donate their time to support your organization	Whether volunteers feel respected, valued, and connected to your organization	Rely on volunteers for programming	“How connected do you feel to the mission at this organization?”, “What could this organization do better to support its volunteers?
Partner Feedback Survey	Organizations you collaborate with or refer clients to	What partners think of your organization, your staff, your partnership, and how it makes a difference in their clients’ lives	Work closely with partners to deliver programming (like coalitions or networks)	“Overall, how well does this organization meet your organization’s goals for the partnership?”, “What could this organization do better as a partner?”
Staff Feedback Survey	Your employees	Whether staff feel valued and supported, insights about your workplace culture, and how staff experience serving clients	Wanting to improve staff retention, workplace culture, or service delivery	“How connected do you feel to the mission at this organization?”, “How often do you feel like your voice matters at this organization?”
Community Survey	People in your service area who may become clients, supporters, or advocates	Community needs, awareness of your organization, and barriers to accessing services	Wanting to understand community needs – including for advocacy, planning new programs, and reaching new clients	“What are the main needs affecting this community?” “How familiar are you with our organization’s work?”, “What services do you wish were offered by this organization to address community needs?”

What Every Template Has in Common

All of our survey templates are built on the same foundation as our client survey — we just adjust the wording to fit each audience. Once you’ve run one survey, the next one will feel familiar.

Where to Start and How Surveys Build on Each Other

Think of these surveys less as separate projects and more as a practice you build over time. Each survey teaches you something that makes the next one better, regardless of which audience you start with.

1. Start with the audience you’re most prepared to respond to. The most important question is not “who should I survey?” but “what will I do with what I hear?” Choose an audience where you have the capacity to take action and close the loop.
2. Use staff, volunteer, and partner surveys to build buy-in for client surveys. When staff experience what it feels like to be surveyed and see leadership respond, they become more engaged advocates for the client survey process. Volunteers who’ve been heard are more willing to help gather client responses.
3. Save the Community Survey for later, unless community outreach is already core to your work. It requires the most planning, the broadest outreach, and the most complex skip logic. Complete at least one full feedback loop with another audience first.
4. Think in cycles, not one-offs. Every survey is iterative. What you learn from one feedback loop, about outreach methods, question clarity, response rates, and action planning, transfers directly to your next survey, regardless of audience.
5. Close the loop. Always. Gathering feedback is step one. The real work happens when you share back what you heard, name what you’re going to do about it, and follow through. This is true for every audience, and non-negotiable for staff.

What Each Survey Reveals and How Organizations Use It

Every audience in your ecosystem has something valuable to tell you but what you ask, and how you ask it, looks a little different for each one. Expand any survey below to learn more.

Client Survey

The people you serve are at the center of your mission and their experience is the most direct signal of whether your programs are working. The Client Survey helps you understand what’s landing, what isn’t, and what your clients actually need from you.

View our Client Survey Template

Volunteer Feedback Survey

For many nonprofits, volunteers are the face of the organization–greeting clients, delivering services, and spreading the word. Yet most organizations are still guessing at what motivates people to show up, and what would bring them back for a second shift.
The Volunteer Feedback Survey gives you a structured, anonymous way to ask the right questions and actually act on the answers. It covers satisfaction and NPS, how well volunteers feel supported and respected, their sense of connection to the mission, and the ease of volunteering with your organization.

Staff Feedback Survey

Staff surveys are not always the first thing organizations think about especially when teams are small and capacity is stretched thin. But the things that matter most to an organization’s culture (trust, belonging, transparency, psychological safety) are also the hardest to assess through informal conversation. An anonymous survey creates the conditions for candid, critical feedback that you may not otherwise hear.

Partner Feedback Survey

When you deliver impact through partner organizations, it can be hard to know if the work is actually landing. One-on-one conversations reveal individual opinions, but they rarely surface the patterns that only become visible when you aggregate responses across an entire partner network.

The Partner Feedback Survey helps you assess relationship health, surface inconsistencies, and understand your partners’ experience at scale even when your relationships with individual partners are already strong.

Community Survey

Community surveys go beyond your current participants to reach people who haven’t accessed your services. They surface unmet needs, expose gaps in awareness, and reveal which voices are missing from your outreach. They’re also among L4G’s most powerful tools for rebuilding trust in communities where institutions have historically been unresponsive.

This template is structured differently from the others. Because community members may or may not have a direct relationship with your organization, it opens with a skip logic question that routes respondents to the right set of questions based on their prior experience. Current and former participants get the NPS-style satisfaction questions; those who’ve never interacted with you get community needs, awareness, and priority questions. Both paths converge on the community needs section. The skip logic is pre-built, you don’t need to design it yourself.

Read case study on how two organizations built trust through listening to their communities.

Get Started with Listen4Good

L4G supports organizations through three pillars: self-guided tools that walk you through each template step by step, webinars and peer connection opportunities, and coaching so you’re never working alone.

Program registration deadlines are June 1 and December 1 of every year, with cohorts launching in January and July.

Ready to get started?